Invisible Touch 2024 pdf epub mobi 电子书


Invisible Touch

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发表于2024-12-29

Invisible Touch 2024 pdf epub mobi 电子书

Invisible Touch 2024 pdf epub mobi 电子书

Invisible Touch 2024 pdf epub mobi 电子书



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出版者:Business Plus
作者:Harry Beckwith
出品人:
页数:256
译者:
出版时间:2009-8-4
价格:USD 14.99
装帧:Paperback
isbn号码:9780446699839
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Invisible Touch 2024 pdf epub mobi 电子书 图书描述

Service businesses sell something that cannot be seen or heard. They offer an experience-and to make that experience truly exceptional they must first understand people and how to satisfy them. In this dispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, The Invisible touch will open your eyes to this crucial branch of marketing with four key concepts; Price: Its seductive power-from Uma Thurman's Five Dollar Milk Shake to the Mansion at Turtle Creek. Brand: The triumph of Red Pepper, Opium, Yahoo!, and the inscrutable A-AI AC Delco Jani Express Cleaning Service 500. Packaging: Looking at the pretty mousetraps of Disneyland, the ugly Butterfly Effect, and a tale of oranges and heels. Relationships: A consideration of Jim Marinelli's magic one word, Laura Nyro's folly, the madness of Tom Peters, and further ripples of the Lake Wobegon Effect. Based on the author's extensive business experience, this book delivers its wisdom with unforgettable and often surprising example-from the regrowth of a bitten Apple to Camden Yars' grand-slame face-lift, to the three eternal lessons of a twenty-year-old coffee commercial. Thorough, informative, and easily implemented, The Invisible Touch shows you how to market a service and, most important, how to keep happy, loyal clients with you forever.

Invisible Touch 2024 pdf epub mobi 电子书

Invisible Touch 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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