Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
發表於2025-01-06
Basic Marketing Research (3rd Edition) 2025 pdf epub mobi 電子書 下載
圖書標籤:
Basic Marketing Research (3rd Edition) 2025 pdf epub mobi 電子書 下載