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All Customers Are Irrational 2024 pdf epub mobi 電子書 下載

All Customers Are Irrational
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<html> <head> </head> <body> <p style="margin-top: 0"> As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. </p> <p style="margin-top: 0"> Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the sub­con­scious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what they’re saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul. </p> </body> </html>

All Customers Are Irrational 2024 pdf epub mobi 電子書 下載

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All Customers Are Irrational 2024 pdf epub mobi 電子書 下載

All Customers Are Irrational 2024 pdf epub mobi 電子書 下載

All Customers Are Irrational 2024 pdf epub mobi 電子書 下載


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出版者:AMACOM
作者:William J. Cusick
出品人:
頁數:240
譯者:
出版時間:2009-07-15
價格:USD 24.95
裝幀:Hardcover
isbn號碼:9780814414217
叢書系列:

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All Customers Are Irrational 2024 pdf epub mobi 電子書 下載
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