Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of colour in the 1930s. The introduction of three-colour Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of colour, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, colour in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. "Harnessing the Technicolor Rainbow" is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how colour works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including "Becky Sharp", "A Star Is Born", "Adventures of Robin Hood", and "Gone with the Wind", to show how the Technicolor films of the 1930s forged enduring conventions for handling colour in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of colour - and shows how the colour conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of colour that, in turn, open new avenues for the study of film form and lay a foundation for new work on colour in cinema.