New infotainment Technologies in the Home

出版者:Lawrence Erlbaum

作者:Dholakia, Ruby R.; Mundorf, Norbert; Dholakia, Nikhilesh

页数:300

出版时间:1996-03-01

价格:USD 95.00

装帧:Hardcover

isbn号码:9780805816266

承接 住宅 自建房 室内改造 装修设计 免费咨询 QQ：624617358 一级注册建筑师 亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:

* business forces that will shape "Home IT" of the future;

* industry structure of the future "Infotainment" mega-business;

* factors affecting consumer adoption and use of IT;

* international differences in the management of the IT sector; and

* public policies that will shape the deployment and use of IT.