With the help of real-world cases, this book enables students and managers alike to clearly view their own communication abilities, organizational dilemmas and challenges. Following are new to the Fourth Edition: greater emphasis on the 'problem focused' nature of the book; greater focus on critical thinking issues and skills; a spotlight on the range of organizations that experience the communication problems discussed in the book, and an emphasis on the similarity of communication problems across organizations; the inclusion of new research on ethics in organizations and environmental responsibility; updated examples throughout, including updated material on how technology influences communication in organizations; a new Instructor's Resource CD-ROM that includes PowerPoint slides, test questions, and sample case studies; and, a new Companion Study Site that includes short video case studies and questions for each chapter to promote practical problem-solving.
發表於2024-11-28
Communicating for Managerial Effectiveness 2024 pdf epub mobi 電子書 下載
圖書標籤: 組織傳播 傳播學 communication
Communicating for Managerial Effectiveness 2024 pdf epub mobi 電子書 下載