The many new business opportunities and prospects emerging in Europe within the Common Market and other Western and Eastern European countries also raise important ethical challenges which form the particular perspective of Business Ethics in a New Europe. Can we shape a vision of the future conduct of business in Europe? As countries do business with and within each other, what part will be played by different cultures and values? What are the ethical dimensions of such important issues as corporate communications, the Social Charter, privatization, takeovers, and the social protection of Europe's inhabitants? What moral values are currently held by business people in Europe, and how can these be made effective? Above all, how is business in a New Europe affected by global environmental issues and the needs of the Third World? All these and other issues are treated in this important new volume. Business Ethics in a New Europe contains contributions by authors from Europe and abroad, who together offer an informed and stimulating collection of ethical insights to enhance the conduct of business in an evolving Europe.