International Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-10-05

International Marketing Research 2024 pdf epub mobi 电子书

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出版者:

作者:Kumar, V.

出品人:

页数:448

译者:

出版时间:1999-8

价格:$ 226.00

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isbn号码:9780130453860

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International Marketing Research 2024 pdf epub mobi 电子书图书描述

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research. *The most current information available on research methodologies. *Assists students to develop effective strategies to thrive in the global marketplace. *Examples and references: From ongoing international marketing research and international business research projects. *Makes students aware of both broad and specific issues related to IMR. *Aids student researchers in conducting studies in an international market. *The latest computer technology and resources toward developing effective, state-of-the-art research methods. *Introduces students to the research tools.

International Marketing Research 2024 pdf epub mobi 电子书

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