Bringing New Technology to Market 2024 pdf epub mobi 电子书

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发表于2024-08-23

Bringing New Technology to Market 2024 pdf epub mobi 电子书

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出版者:

作者:Allen, Kathleen R.

出品人:

页数:367

译者:

出版时间:2002-7

价格:$ 190.74

装帧:

isbn号码:9780130933737

丛书系列:

图书标签: 财经

Bringing New Technology to Market 2024 pdf epub mobi 电子书图书描述

For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment.

Bringing New Technology to Market 2024 pdf epub mobi 电子书

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