Business Market Management 2024 pdf epub mobi 电子书

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发表于2024-12-22

Business Market Management 2024 pdf epub mobi 电子书

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出版者:

作者:Anderson, James C.; Narus, James A.

出品人:

页数:448

译者:

出版时间:1998-11

价格:$ 140.12

装帧:

isbn号码:9780135226575

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Business Market Management 2024 pdf epub mobi 电子书图书描述

"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.

Business Market Management 2024 pdf epub mobi 电子书

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