An Entrepreneurial Approach to Corporate Management

作者:Kao, Raymond W. Y.

页数:408

出版时间:1998-5

价格:$ 40.23

isbn号码:9780136267720

This book attempts to help corporate managers develop and protect the entrepreneurial skills they need to go beyond classic definitions of profit, increasing not only their own wealth but that of society as a whole. He examines the classic tools of management in the light of "entrepreneurism", and presents specific ways to build communities of entrepreneurs within even the largest corporations.