International Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-27

International Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Backhaus, Klaus; Buschken, Joachim; Voeth, Markus

出品人:

页数:480

译者:

出版时间:2005-1

价格:$ 90.40

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isbn号码:9780333963883

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International Marketing 2024 pdf epub mobi 电子书图书描述

"International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company's different national marketing programmes. How can, for example, an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can "going international" have on an international cost position? How can lead markets act as a guide to future developments in other countries? "International Marketing" takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.

International Marketing 2024 pdf epub mobi 电子书

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