Media, Organizations and Identity 2024 pdf epub mobi 电子书

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发表于2024-11-28

Media, Organizations and Identity 2024 pdf epub mobi 电子书

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出版者:Palgrave Macmillan

作者:Chouliaraki, Lilie

出品人:

页数:232

译者:

出版时间:2009-12-22

价格:USD 90.00

装帧:Hardcover

isbn号码:9780230515512

丛书系列:

图书标签: 75%

Media, Organizations and Identity 2024 pdf epub mobi 电子书图书描述

This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media). Drawing on a variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplay and offers a much-needed account on the contemporary configurations of organizational identity under conditions of mediated visibility.

Media, Organizations and Identity 2024 pdf epub mobi 电子书

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