Beating the Commodity Trap 2024 pdf epub mobi 電子書 下載


Beating the Commodity Trap

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Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing:

-Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies.

-Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson.

-Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices.

The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage.

Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.

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Beating the Commodity Trap 2024 pdf epub mobi 電子書 下載

Beating the Commodity Trap 2024 pdf epub mobi 電子書 下載

Beating the Commodity Trap 2024 pdf epub mobi 電子書 下載



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出版者:Harvard Business Press
作者:Richard Anthony D'aveni
出品人:
頁數:224
譯者:
出版時間:2010-01-12
價格:USD 29.95
裝幀:Hardcover
isbn號碼:9781422103159
叢書系列:

圖書標籤: Finance  Commodity  英文原版  經濟學  商品  market   


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