Review

“Othmer uses his often hilarious experiences to discuss the stress-fueled environment advertising springs from, how its message is targeted to consumers, and how branding can actually be a good thing … [His] engaging dissection of advertising gives consumers valuable insight into how companies manipulate messages to convince us to give them our money.” –Kirkus Reviews

“What Upton Sinclair did for meatpacking, Jim Othmer has done for advertising–only with far more humor and far less (physical) horror. Adland is destined to become a classic of its kind–a must-read for anyone brave (or insane or aimless) enough to toil in the fields of modern advertising.” –Daniel H. Pink, author of A Whole New Mind

“Advertising is an industry like any other, except it changes our planet daily. James Othmer, one of my favorite writers, takes you inside that world and makes the people and places real. You can dislike these guys, but you can’t ignore them. They make sure of that.” –Seth Godin, author of Tribes

“Othmer is a witty and charming tour guide who chats self-deprecatingly about his own Adland epiphanies and humiliations while leading us inexorably toward the birthing room of Advertising Next. A terrific introduction to what advertising has been and what it is becoming, a memoir-manifesto with warmth and insight, and a must-read for those contemplating entering the industry.” –Max Berry, bestselling author of Company