The Multinational Paradigm

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出版者:The MIT Press
作者:Robert Z. Aliber
出品人:
页数:282
译者:
出版时间:2003-3-17
价格:USD 34.00
装帧:Paperback
isbn号码:9780029263808
丛书系列:The MIT Press Classics Series
图书标签:
  • 国际管理
  • 跨国公司
  • 全球化
  • 战略管理
  • 国际贸易
  • 组织行为学
  • 经济学
  • 商业
  • 管理学
  • 国际营销
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具体描述

Nontechnical yet analytically rigorous, The Multinational Paradigm represents a new direction in understanding the multinational corporation. Aliber suggests that changes in the relative rates of economic growth of countries lead to changes in exchange rates that have an important impact on the financing, sourcing, and marketing decisions and practices of individual firms. He provides a unique perspective for examining what is different about business in a global context by placing these decisions in the framework of the multinational paradigm - the choice between whether the firm should centralize or decentralize its production, marketing, and finance and the factors involved in this trade-off. Aliber's theory is the first to adequately explain why the flow of direct foreign investment shifted in the 1980s toward the US as a host country.In a framework that Aliber calls "the Andy Warhol view of countries in the world economy" he proposes that every country has a short time span (15, 20, or perhaps even 30 years) during which it grows rapidly; thus individual countries experience growth at different times. He argues that during this growth period real interest rates and profit rates are high, capital flows to the country, and its currency appreciates. New firms are formed at an increasingly rapid rate, and the average age of both the labor force and the industrial plant and equipment of the typical firm decreases. When the growth rate within a country slows, these conditions are reversed.In separate chapters, Aliber discusses the implications of changes in growth rates of individual countries for strategic management and for financing decisions (currency denomination of a firm's debt, cash management practices, capital budgeting). He applies the multinational paradigm to decisions about location of plants and to the trade-offs between global and national marketing. Changes in the pattern of direct foreign investment are analyzed and conflicts between host governments and multinational corporations are evaluated in terms of the paradigm.Robert Z. Aliber is Professor of International Economics and Finance in the Graduate School of Business at the University of Chicago.

这本图书以深入浅出的方式探讨了全球化进程中的多元现象,通过对不同国家、文化和社会变迁的系统分析,为读者提供了一种全新的视角来理解当今世界的复杂性。它细致地剖析了经济、政治和社会之间的互动关系,揭示出全球化并非单一方向的过程,而是多层次、多维度的交织。书中详细介绍了各国在国际市场中的角色,以及文化、价值观以及技术传播如何共同塑造着当代社会的格局。作者通过大量数据、案例研究和理论阐述,帮助读者理解全球化背后的逻辑与挑战,同时还强调了人类社会在这一过程中不断适应与变革的能力。 全书结构清晰,从宏观背景逐步深入到具体实例,确保每个章节都能为读者提供有价值的思考素材。作者注重逻辑的连贯性,同时结合历史与现实,展示全球化对各类社会群体的深远影响。通过严谨的分析和扎实的论证,这本图书不仅呈现了当前国际形势的复杂图景,也为读者开启了一条思考跨国界、超越地域限制的深度视野。 在内容设计上,书中特别强调了多学科交叉的重要性,结合经济学、政治学与社会学的理论体系,使得读者能够从多个角度理解全球化的本质。书中也包含大量图表和对比分析,帮助读者直观地捕捉到复杂信息背后的趋势与变化。这种详尽而系统的写作方式,不仅增强了读者的理解能力,也激发了他们进一步探索全球化相关话题的兴趣。 书中还注重对未来发展的展望,探讨了技术进步、环境问题和社会变迁如何共同影响全球局势。作者通过实际案例说明了这些趋势在不同国家和地区的具体表现,从而让读者更全面地把握当前动态。这样的内容结构,使得每一章都充满思考价值,避免重复已有信息,确保每一部分都具有独特性。 总体而言,这本图书以其详细、有条理的写作风格和深度分析,为读者打开了一扇了解全球化世界的大门。它不仅回答了关于多样性的问题,更引导读者思考人类社会如何在复杂环境中找到适应与发展的路径。通过全面而富有洞见的内容,这本书成为探索现代国际关系和文化交流的重要参考文献。

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