Sales

Sales pdf epub mobi txt 電子書 下載 在線閱讀 2026

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出版者:
作者:John Mactear
出品人:
頁數:232
译者:
出版時間:2009-4
價格:203.00元
裝幀:
isbn號碼:9780273721765
叢書系列:
圖書標籤:
  • 銷售
  • 營銷
  • 商業
  • 管理
  • 策略
  • 技巧
  • 客戶
  • 成交
  • 業績
  • 增長
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具體描述

GET THE RESULTS YOU WANT IN SALES. FAST. Today's successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you'll make few or poor sales and negotiating skills for the same reason. You need to be an excellent communicator, have a healthy level of confidence and be able to develop a feeling of empathy and rapport with the people you meet as you pursue sales. You need to be able to understand your customer's needs and wants, design a tailored solution for them and explain exactly what benefits they will derive from it. Fast Track to Success: Sales helps you do this by giving you an overview of best practice in all aspects of sales, along with practical advice on how to lead and manage a sales team. This practical, career-oriented book gets you up to speed on sales quickly. It gives you: *Sales in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject *The top 10 tools and techniques you can use to help you develop your approach to successful selling *Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team *Advice on leading your team how to decide your leadership style and build your team *Tips on how to progress your career, whether it's your first 10 weeks in the job or whether you're looking to get right to the top Don't get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER The Fast Track books provide you with a complete resource to get ahead as a manager faster. They bring together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career. Specially designed to help you learn what you need to know and to develop the skills you need to get ahead, each book is broken down into 4 key areas: *Awareness - find out where you are now and what you need to do to improve *Business building - the tools and techniques you need to build up your skills *Career development- learn the steps you should take now if you want to get ahead *Director's toolkit - tips to get you to the top. And make sure you stay there! Fast Track features include: *The Fast Track Top 10 a concise, cutting edge summary of the information you need to shine *Quick Tips and FAQs a short cut to practical advice from people who have been there before you and succeeded *Real life stories to give examples of what works and critically, what doesn't *Practical career guidance including a framework of objectives for your first 10 weeks in a new role *Expert Voices to give you the state of the art view from today's leading experts Visit the companion web-site www.Fast-Track-Me.com to learn more about the books and explore the business methods, tools and techniques contained in each book log on now to get on the Fast Track today. About the authors John is a Senior Management Consultant with Mercuri International, one of the world's largest sales consultancies. At Mercuri he is actively involved with selling as well as developing and delivering sales and sales management training workshops to companies across all industries around the world. He has 25 years experience in selling to SMEs as well as the world's largest multinationals in Europe, North America and the Middle and Near East. Having lived in North America for over 10 years, he brings the best in sales techniques from both sides of the Atlantic. He has worked in front line sales, led international sales teams and inspired third party distributors. John has also run international business redesign projects and has over five years in Marketing Director roles. He gained a B.Sc at Southampton University in 1981.

這本圖書《Sales》的核心目標是係統地解析銷售行業的各個方麵,為讀者提供全麵而深入的知識框架。內容涵蓋瞭從基礎概念到高級策略的多層次探討,詳細描述瞭市場分析、客戶需求識彆以及實際銷售技巧等關鍵環節。這本書以結構化方式呈現銷售流程,幫助讀者理解如何通過科學的方法提升客戶粘性和轉化率。其中,強調瞭數據驅動決策的重要性,通過具體案例說明理論在真實商業場景中的應用。此外,內容不僅包括傳統銷售模式,還引入瞭現代營銷工具與數字化工具的使用,展示瞭當前行業的發展趨勢。讀者將通過這本書掌握從宏觀市場環境到微觀客戶互動的全鏈條視角,從而更有針對性地製定有效的商業策略。 書中詳細解析瞭不同銷售方法的優缺點,探討瞭如何在競爭激烈的市場中脫穎而齣。通過對曆史成功案例的剖析,讀者可以學到許多寶貴經驗,如建立信任、理解客戶痛點以及靈活調整策略等。這些內容不僅具有理論深度,還結閤實際操作指南,使得內容更易於應用。在探討銷售流程時,書中特彆強調瞭細節的重要性,例如溝通技巧、談判策略和售後服務的重要性,這些都是提升整體銷售績效的關鍵因素。 此外,該書還注重展示不同行業對銷售模式的適應需求,例如B2B與B2C的差異化錶現,以及全球市場中的文化與商業習慣影響。這種全麵的視角幫助讀者更好地理解銷售不僅是交易,更是建立長效關係的重要過程。書中還特彆設計瞭實操練習和思考題,鼓勵讀者將理論知識轉化為具體行動,從而增強學習效果。 內容豐富且邏輯清晰,不僅適用於初學者,也能為有經驗的從業者提供新的思路與啓示。無論是企業管理層還是獨立從業者,都可以通過閱讀這本書,提升自身在銷售領域的專業素養和實際操作能力。書中的每個章節都經過精心設計,旨在幫助讀者構建清晰的商業思維框架,從而在復雜多變的市場環境中保持競爭優勢。這本書不僅是一份知識的匯集,更是一段通嚮成功的引導之路。 通過對市場動態、客戶行為以及銷售工具的深入分析,讀者將獲得一套實用且可操作的銷售方法,而非單純的理論堆砌。這種平衡性內容設計,讓學習過程更具吸引力和實際價值,使其成為任何希望提升商業能力的人的寶貴資源。書中每一個細節都經過深思熟慮,旨在為讀者提供可信賴且有深度的知識支持,從而幫助他們在真實業務中應用這些理念。 總體來看,《Sales》不僅是一本探討銷售行業內復雜問題的文獻,更是一份指導性指南,為讀者提供瞭係統、科學和全麵的學習路徑。通過細緻入微的內容布局,這本書能讓讀者從理論到實踐無縫銜接,真正實現知識的轉化和商業價值的提升。

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