The Next Big Thing 2024 pdf epub mobi 电子书


The Next Big Thing

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The Next Big Thing 2024 pdf epub mobi 电子书 著者简介

William Higham is a recognised and trusted trends expert. An experienced consultant, he undertakes a vast number of trend related projects, such as writing trend reports and running trend workshops, for clients such as Virgin, BBC, Hachette, Barclays, Diageo, BBH, and Budweiser. Frequently published in the media, he has led research campaigns to discover and quantify new trends and regularly speaks on trends at conferences throughout the world.


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发表于2024-12-26

The Next Big Thing 2024 pdf epub mobi 电子书

The Next Big Thing 2024 pdf epub mobi 电子书

The Next Big Thing 2024 pdf epub mobi 电子书



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出版者:Kogan Page Ltd
作者:William HIGHAM
出品人:
页数:272
译者:
出版时间:200909
价格:£19.99
装帧:Hardback, Dimensions 234 x 156 MM Language English.
isbn号码:9780749454500
丛书系列:

图书标签: hing  WilliamHIGHAM  The  T  Next  KoganPage  Big   


The Next Big Thing 2024 pdf epub mobi 电子书 图书描述

The Next Big Thing: The Complete Guide to Spotting and Forecasting Consumer Trends for Profit explains how to uncover new trends - enabling you to gain control, boost profits and gain competitive advantage.

Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them.

The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.

The Next Big Thing 2024 pdf epub mobi 电子书

The Next Big Thing 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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