具体描述
American businesses that have been successful in China, such as General Electric, Children's Television Workshop, Holiday Inn, DaimlerChrysler and the Foxboro Company, know how important a consideration for Chinese culture is in business operations. Their efforts serve as case studies for others doing business in China. This book also examines the Chinese worldview, a fusion of Confucianism, Taoism, Buddhism and communism, and the effects of globalization on business ventures. It also considers the changing nature of Chinese consumerism, highlighting significant differences between urban and rural populations and a distinctive generational divide. It ends by offering some general conclusions as well as suggestions for those interested in doing business in China.
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