Ingredient Branding 2024 pdf epub mobi 电子书

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发表于2024-11-10

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出版者:Springer

作者:Philip Kotler

出品人:

页数:416

译者:

出版时间:2010-7-21

价格:USD 49.95

装帧:Hardcover

isbn号码:9783642042133

丛书系列:

图书标签: 市场营销

Ingredient Branding 2024 pdf epub mobi 电子书图书描述

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

Ingredient Branding 2024 pdf epub mobi 电子书

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