Shopper Marketing pdf epub mobi txt 電子書下載2025

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Markus Stahlberg and Ville Maila are the CEO and Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

出版者:Kogan Page

作者:Markus STAHLBERG

出品人:

頁數:256

译者:

出版時間:200911

價格:£29.95

裝幀:Hardback, Dimensions 234 x 156 MM Language English

isbn號碼:9780749457020

叢書系列:

圖書標籤:

KoganPage

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Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing.

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這本書用來作購物者營銷知識的掃盲還是不錯的但是這個理論在國內還非常新，可能中國的購物者還是比較特殊的吧，國內做得比較好的也就奧美、智道和優識營銷：奧美，比較擅長為零售商做整個賣場的規劃服務，通過賣場布置和購物路綫的規劃，較好地幫助零售商實現賣場的生意提...

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http://www.neurosciencemarketing.com/blog/articles/shopper-marketing.htm?utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=neuromarketing From a neuromarketing standpoint, the point of sale is a potent place to make a branding impression. One has...

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