Strategic Market Management (Strategic Market Managment) 2024 pdf epub mobi 电子书

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发表于2024-09-19

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出版者:Wiley

作者:David A. Aaker

出品人:

页数:341

译者:

出版时间:2009-12-30

价格:943.00 元

装帧:Paperback

isbn号码:9780470317242

丛书系列:

图书标签: 英文管理 marketing Business

Strategic Market Management (Strategic Market Managment) 2024 pdf epub mobi 电子书图书描述

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

Strategic Market Management (Strategic Market Managment) 2024 pdf epub mobi 电子书

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