H. Igor Ansoff Critical Evaluations in Business and Management 2 vol

出版者:Routledge

作者:Wood, John C. (EDT)/ Wood, Michael C. (EDT)

页数:850

出版时间:2007-08-15

价格:USD 635.00

装帧:Hardcover

isbn号码:9780415325578

The visionary theories of H. Igor Ansoff (1918-2002) on strategic business management have inspired worldwide acclaim. Called 'the father of strategic management' by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community. With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff's contributions. It is an invaluable research resource for both student and scholar.