Consumer Behavior in Fashion 2024 pdf epub mobi 电子书

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发表于2024-05-16

Consumer Behavior in Fashion 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Michael R. Solomon

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页数:600

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出版时间:2008-8-9

价格:USD 148.60

装帧:Paperback

isbn号码:9780131714748

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Consumer Behavior in Fashion 2024 pdf epub mobi 电子书图书描述

For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.

Consumer Behavior in Fashion 2024 pdf epub mobi 电子书

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