Tourism Promotion and Power 2024 pdf epub mobi 电子书

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发表于2024-09-16

Tourism Promotion and Power 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Nigel Morgan

出品人:

页数:272

译者:

出版时间:1998-10-22

价格:USD 185.00

装帧:Hardcover

isbn号码:9780471983415

丛书系列:

图书标签: 旅游研究人类学

Tourism Promotion and Power 2024 pdf epub mobi 电子书图书描述

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought–provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Tourism Promotion and Power 2024 pdf epub mobi 电子书

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