Innovation Passport

出版者:IBM Press

作者:Mary Jo Frederich

页数:288

出版时间:2009-10-01

价格:USD 29.99

装帧:Hardcover

isbn号码:9780132390767

具体描述

"Finally! A book that lays out a thorough yet workable path to collaborative innovation! With a highly readable style and using great examples, Frederich and Andrews describe the process by which IBM makes collaborative innovation work from a process, company, and customer standpoint. By following the guidelines in this book, those with aspirations of collaborative innovation can learn from the lessons of IBM and maximize their probability of success. A+!" --Gregory S. Dawson, Ph.D., Assistant Professor at W.P. Carey School of Business at Arizona State University and former Partner at PricewaterhouseCoopers "Innovation Passport goes directly to the heart of how companies can speed up the transition from research to revenue. This book's combination of insight and actionable detail--derived over a dozen years--provides a roadmap for companies to accelerate the commercialization of ideas and technologies. Moreover, this best practice is based on collaboration with external partners, an approach that is even more critical given strained economic times." --Keith O'Brien, VP, Best Practices Research, Frost & Sullivan Get Inside IBM's Breakthrough FOAK Program for Delivering Profitable Innovation! * Learn from one of the world's most successful innovation initiatives* Align researchers, clients, and partners behind innovation that matters* Get the right innovations to market fast How can you promote innovation that delivers real, profitable business value--again and again, year after year? For 14 years, IBM's FOAK program has done just that. In Innovation Passport, FOAK's leaders share the powerful lessons they've learned. Through actual project examples, you'll discover how to craft more effective processes for making innovation happen...encourage collaboration...manage innovation portfolios...protect intellectual property...and systematically improve the chances of marketplace adoption. Whatever your role in innovation, this book will help you do it better, faster, and more profitably.