Media Performance

出版者:Sage Publications Ltd

作者:Dr. Denis McQuail

页数:368

出版时间:1992-06-24

价格:USD 52.95

装帧:Paperback

isbn号码:9780803982956

图书标签:communicationMcQuail英文原版绩效考核政治学大众媒体传播学society

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the 'public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

用户评价

傳播學大師級作品。 其實，MaQuail的文章雖然不好讀，但絕對稱不上難讀。Daisy同學以為，真正難讀的是那些動不動就用-ism的枯燥理論長文。

傳播學大師級作品。 其實，MaQuail的文章雖然不好讀，但絕對稱不上難讀。Daisy同學以為，真正難讀的是那些動不動就用-ism的枯燥理論長文。

傳播學大師級作品。 其實，MaQuail的文章雖然不好讀，但絕對稱不上難讀。Daisy同學以為，真正難讀的是那些動不動就用-ism的枯燥理論長文。

傳播學大師級作品。 其實，MaQuail的文章雖然不好讀，但絕對稱不上難讀。Daisy同學以為，真正難讀的是那些動不動就用-ism的枯燥理論長文。

傳播學大師級作品。 其實，MaQuail的文章雖然不好讀，但絕對稱不上難讀。Daisy同學以為，真正難讀的是那些動不動就用-ism的枯燥理論長文。