Media Performance 2024 pdf epub mobi 电子书

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发表于2024-11-08

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出版者:Sage Publications Ltd

作者:Dr. Denis McQuail

出品人:

页数:368

译者:

出版时间:1992-06-24

价格:USD 52.95

装帧:Paperback

isbn号码:9780803982956

丛书系列:

图书标签: communication McQuail 英文原版绩效考核政治学大众媒体传播学 society

Media Performance 2024 pdf epub mobi 电子书图书描述

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the 'public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

Media Performance 2024 pdf epub mobi 电子书

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