Marketing Moderninty 2024 pdf epub mobi 电子书

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发表于2024-11-09

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出版者:Routledge

作者:Adam Arvidsson

出品人:

页数:192

译者:

出版时间:2003-04-11

价格:USD 170.00

装帧:Hardcover

isbn号码:9780415270441

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In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

Marketing Moderninty 2024 pdf epub mobi 电子书

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