Cases in Consumer Behaviour 2024 pdf epub mobi 电子书


Cases in Consumer Behaviour

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发表于2024-11-29

Cases in Consumer Behaviour 2024 pdf epub mobi 电子书

Cases in Consumer Behaviour 2024 pdf epub mobi 电子书

Cases in Consumer Behaviour 2024 pdf epub mobi 电子书



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出版者:Wiley
作者:Antonides; Van Raaij, W. Fred; Antonides, Gerrit
出品人:
页数:180
译者:
出版时间:1999-07-16
价格:USD 60.00
装帧:Paperback
isbn号码:9780471987819
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Cases in Consumer Behaviour 2024 pdf epub mobi 电子书 图书描述

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:

* The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary

* The cases reflect the consumer perspective on marketing problems

* Each case presents a practical problem in the consumer area and poses questions for the reader.

An Instructor's Manual is available from the publisher for lecturers using the casebook.

Cases in Consumer Behaviour 2024 pdf epub mobi 电子书

Cases in Consumer Behaviour 2024 pdf epub mobi 电子书
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