Advertising and Society 2024 pdf epub mobi 电子书

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发表于2024-12-28

Advertising and Society 2024 pdf epub mobi 电子书

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出版者:Wiley-Blackwell

作者:Pardun, Carol J. 编

出品人:

页数:224

译者:

出版时间:2009-01-09

价格:USD 84.95

装帧:Hardcover

isbn号码:9781405144094

丛书系列:

图书标签: 广告 ad M2论文 ADV

Advertising and Society 2024 pdf epub mobi 电子书图书描述

Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues

Advertising and Society 2024 pdf epub mobi 电子书

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