Corporate Architecture

作者:Bahamon, Alejandro (EDT)/ Canizares, Ana (EDT)/ Corcuera, Antonio (EDT)

页数:504

出版时间:2009-10

价格:721.00元

isbn号码:9780393733051

This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool. A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterised by bold design approaches, surveyed in this sweeping study.