International Strategic Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-24

International Strategic Marketing 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:J.B. McCall

出品人:

页数:288

译者:

出版时间:2004-06-17

价格:USD 58.95

装帧:Paperback

isbn号码:9780415314176

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International Strategic Marketing 2024 pdf epub mobi 电子书图书描述

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178

International Strategic Marketing 2024 pdf epub mobi 电子书

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