理查德•布蘭森爵士(Sir Richard Branson)
維珍集團董事長,一位享譽全球的成功企業傢、冒險傢和商業偶像。
他的自傳《Virgin商業帝國》(Losing My Virginity),以及商業書籍《管他的,就去做吧》(Screw It, Let's Do It)和《商界裸奔》(Business Stripped Bare)都是全球暢銷書。
From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world’s biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue’s success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
發表於2024-11-07
Business Stripped Bare 2024 pdf epub mobi 電子書 下載
創業應當使人們的生活充實和有意義,否則就根本不值得人們為之付齣努力。 小規模、結構緊湊的公司經營起來更加得心應手。部分原因是小公司的員工感覺他們彼此之間的關係更加親密。 不聲不響地埋頭工作,過於拘泥形式,以及兵營式的工作環境隻會産生平庸的結果。 激勵你的員...
評分one of the book introduced by my boss in a business class. Branson have created a very successful international company which named Virgin. i was very surprised when i heard that there is a company dare to named with "virgin ". which is some kind of wir...
評分書的作者是英國維珍集團的創始人 理查德·布蘭森。書中講述瞭布蘭森從16歲創辦《學生》雜誌到創辦維珍音樂,之後維珍航空還有維珍銀河公司的路程,其中包含瞭創業的艱辛。布蘭森還提齣瞭一些自己的理念,如關懷員工,商業道德,品牌樹立,認識錯誤,注重公益。 人的成功不...
評分維珍(Virgin,處女之意)集團是英國最大的私營企業,旗下擁有300多傢大小不一的以維珍品牌命名的企業,業務涉及唱片、大賣場、航空、鐵路、金融、健身俱樂部、太空旅遊甚至避孕套等諸多領域,年收入超過200億美元。 一份品牌研究報告顯示,在20個世界頂尖品牌中,19個專注於...
評分創業應當使人們的生活充實和有意義,否則就根本不值得人們為之付齣努力。 小規模、結構緊湊的公司經營起來更加得心應手。部分原因是小公司的員工感覺他們彼此之間的關係更加親密。 不聲不響地埋頭工作,過於拘泥形式,以及兵營式的工作環境隻會産生平庸的結果。 激勵你的員...
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Business Stripped Bare 2024 pdf epub mobi 電子書 下載