The Business of Culture 2024 pdf epub mobi 电子书

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发表于2024-09-20

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出版者:Lawrence Erlbaum Associates

作者:Joseph Lampel

出品人:

页数:344

译者:

出版时间:2005-07-20

价格:USD 99.95

装帧:Hardcover

isbn号码:9780805851052

丛书系列:

图书标签: culture business

The Business of Culture 2024 pdf epub mobi 电子书图书描述

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

The Business of Culture 2024 pdf epub mobi 电子书

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