Microtrends 2024 pdf epub mobi 电子书


Microtrends

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发表于2024-12-23

Microtrends 2024 pdf epub mobi 电子书

Microtrends 2024 pdf epub mobi 电子书

Microtrends 2024 pdf epub mobi 电子书



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出版者:Twelve
作者:Mark Penn
出品人:
页数:480
译者:
出版时间:2009-06-15
价格:USD 14.99
装帧:Paperback
isbn号码:9780446699761
丛书系列:

图书标签: 社会  非小说类  英文  英文原版  V++   


Microtrends 2024 pdf epub mobi 电子书 图书描述

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world:

*Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.

*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.

*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.

*Philo-semites: A growing number of people want to date Jewish men and women.

*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids.

Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

Microtrends 2024 pdf epub mobi 电子书

Microtrends 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Microtrends 2024 pdf epub mobi 用户评价

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Interesting data, but rather common observation and interpretation.

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尝试关注社会中细微的变化,不要忽略它们。1%的总体可能带来100%的变化。

评分

尝试关注社会中细微的变化,不要忽略它们。1%的总体可能带来100%的变化。

评分

Interesting data, but rather common observation and interpretation.

评分

尝试关注社会中细微的变化,不要忽略它们。1%的总体可能带来100%的变化。

Microtrends 2024 pdf epub mobi 电子书


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