Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.
Provides a thorough introduction to economic concepts and principles and their application to the media industries. Fully updated text reflects the growth and impact of the Internet, globalization of media and other technological advances. Softcover.
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评分哈哈哈哈哈哈,读的1996年那版
评分哈哈哈哈哈哈,读的1996年那版
评分哈哈哈哈哈哈,读的1996年那版
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