"Essential Management Accounting" demystifies management accounting techniques and helps you to apply these techniques across all areas of your business. Unlike other books in this area, "Essential Management Accounting" is not only a crucial primer on basic accountancy but also an important exploration of how management accounting techniques can be built into other management areas to maximize business performance. Backed up with empirical data and real-world case studies drawn from the author's twelve years of experience in the field, "Essential Management Accounting" will enable you to use these techniques to increase the efficiency and profitability of your company and make crucial decisions about its future performance. With an authoritative section on business planning and useful key point summaries at the end of each chapter, "Essential Management Accounting" will help you run your business as professionally and competitively as possible.