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Basics Marketing

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Basics Marketing pdf epub mobi 著者簡介

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.

Basics Marketing pdf epub mobi 圖書描述

"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.

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發表於2025-01-08

Basics Marketing 2025 pdf epub mobi 電子書下載

Basics Marketing 2025 pdf epub mobi 電子書下載

Basics Marketing 2025 pdf epub mobi 電子書下載

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出版者:AVA Publishing

作者:Noel, Hayden

出品人:

頁數:176

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出版時間:2009-8-15

價格:£17.95

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isbn號碼:9782940373840

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