"Simply Organic" is the comprehensive guide to buying and cooking with organic food. The 150 recipes are organized by growing season (Early Spring, Spring, Early Summer, Mid Summer, Indian Summer, Autumn harvest, Early Winter, and Deep Winter) and cover all courses from appetisers and soups to entrees, side dishes, and desserts. Each chapter profiles an organic farmer or producer that Jesse feels is successfully treading the organic/sustainable/local path, from tiny little farms to corporate powerhouses like Newman's Own. The book also provides information on what makes food organic and why, why it's more expensive, and why people should be willing to pay a little extra to go organic. Whatever you want to call it, whether it's organic, sustainable, or local, eating more naturally is a trend that's here to stay and "Simply Organic" is a great place to start.