Hospitality Strategic Management 2024 pdf epub mobi 电子书

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发表于2024-09-27

Hospitality Strategic Management 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Cathy A. Enz

出品人:

页数:676

译者:

出版时间:2009-04-06

价格:766.00元

装帧:Hardcover

isbn号码:9780470083598

丛书系列:

图书标签: 营销商业厚企业管理

Hospitality Strategic Management 2024 pdf epub mobi 电子书图书描述

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Hospitality Strategic Management 2024 pdf epub mobi 电子书

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