The Big Book of Marketing 2024 pdf epub mobi 電子書 下載


The Big Book of Marketing

簡體網頁||繁體網頁

The Big Book of Marketing pdf epub mobi 著者簡介


The Big Book of Marketing pdf epub mobi 圖書描述

'A real world tool for helping develop effective marketing strategies and plans' - Dennis Dunlap, Chief Executive Officer, American Marketing Association. 'For beginners and professionals in search of answers' - Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University. 'A 'must read' for every business major and corporate executive' - Clarence Brown, former Acting Secretary, U.S. Department of Commerce. The Biggest Companies. The Boldest Campaigns. This is the best insider's guide on the market. The most comprehensive book of its kind, "The Big Book of Marketing" is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade - fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen; Alcoa; American Express; Amtrak; Antimicrobial; Technologies Group; APL Logistics; Arnold; AT Atlas Air; Bloomingdale's; BNSF; Boeing; Bristol-Myers Squibb; Burson-Marsteller; BzzAgent; Caraustar; Cargill; Carnival; Coldwell Banker; Colgate-Palmolive; Colonial Pipeline; Con-way; Costco; Dean Foods; Discovery Communications; Draftfcb; DSC Logistics; DuPont; Edelman; ExxonMobil; Fabri-Kal; FedEx Trade Networks; Fleishman-Hillard; Ford; Frito-Lay; GE; Greyhound; Hair Cuttery; Hilton; HOLT CAT; IBM; Ingram Barge; Ingram Micro; International Paper; and, John Deere. This title also includes casestudies from: Kimberly-Clark; Kodak; Kraft; L.L.Bean; Landor; Long Island Rail Road; Lulu.com; Mars; MCC; McCann; McDonald's; McKesson; Nationals; NCR; "New York Times"; Nordstrom; Ogilvy Action; OHL; 1-800Flowers.com; Overseas Shipholding Group; Owens Illinois; P & G; Papa John's; Paramount Pictures; Patagonia; PepsiCo; Pfizer; Porter Novelli; RAPP; Ritz-Carlton; Safeway; Saks Fifth Avenue; Sara Lee; SC Johnson; Sealed Air; Sears; Silgan; Skyhook; Snap-on Tools; Southwest; Sports and Leisure; ResearchGroup; Staples; Stoner; Supervalu; Synovate; Tanimura & Antle; TBWA; Tenet Healthcare; Texas Instruments; 3M; ToysRUs; Trader Joe's; Tupperware; Under Armour; United Airlines; United Stationers; Verizon; VISA; Weyerhaeuser; Wilson Sporting Goods; Wunderman; Xerox; Y and, Zappos. com. No matter what business you're in - from retail and manufacturing to service and nonprofit - "The Big Book of Marketing" offers the most practical, hands-on advice you'll ever find ...from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

The Big Book of Marketing 2024 pdf epub mobi 電子書 下載

The Big Book of Marketing pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-10-04

The Big Book of Marketing 2024 pdf epub mobi 電子書 下載

The Big Book of Marketing 2024 pdf epub mobi 電子書 下載

The Big Book of Marketing 2024 pdf epub mobi 電子書 下載



喜欢 The Big Book of Marketing 電子書 的读者还喜欢


The Big Book of Marketing pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:McGraw-Hill
作者:Anthony G. Bennett
出品人:
頁數:400
譯者:
出版時間:2009-12-21
價格:USD 29.95
裝幀:Paperback
isbn號碼:9780071621250
叢書系列:

圖書標籤: 閱讀   


The Big Book of Marketing 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The Big Book of Marketing pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

The Big Book of Marketing 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有