MARKETING MANAGEMENT 2024 pdf epub mobi 电子书

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发表于2024-09-06

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出版者:McGraw-Hill/Irwin

作者:J. Paul Peter

出品人:

页数:800

译者:

出版时间:2008-10-03

价格:$ 227.98

装帧:Hardcover

isbn号码:9780073381138

丛书系列:

图书标签: Marketing

MARKETING MANAGEMENT 2024 pdf epub mobi 电子书图书描述

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

MARKETING MANAGEMENT 2024 pdf epub mobi 电子书

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