BrandDigital 2024 pdf epub mobi 电子书

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发表于2024-11-07

BrandDigital 2024 pdf epub mobi 电子书

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出版者:Palgrave Macmillan

作者:Allen P. Adamson

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页数:304

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出版时间:2009-09-01

价格:USD 17.00

装帧:Paperback

isbn号码:9780230617629

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图书标签: 营销

BrandDigital 2024 pdf epub mobi 电子书图书描述

In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital , Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains how to harness the multiple functions of social networking, digital word-of-mouth, consumer-generated ideas, "green" branding, and new technologies such as the Blackberry and iPhone, while sticking to a simple, compelling, and credible brand promise. The book includes over 100 interviews with top branding professionals at Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, and others, providing numerous case studies of successful branding strategies inour age of global technological acceleration.

BrandDigital 2024 pdf epub mobi 电子书

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