Through a bravura tour of American political leaders and their appeals to the electorate, Drew Westen shows that Americans don't vote with their heads but with their hearts--and that Democratic politicians had better wise up in their approach. The Political Brain is a serious and groundbreaking investigation into the role of emotion in deciding the outcome of elections. It looks at data across several presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines, and personal profiles of the candidates who have sought to win our hearts.
發表於2024-11-23
The Political Brain 2024 pdf epub mobi 電子書 下載
圖書標籤: 美國 politics 政治學 政治 心理學 理論 emotion E
能夠控製你選擇的不止有理性,還有不理智的感性
評分能夠控製你選擇的不止有理性,還有不理智的感性
評分能夠控製你選擇的不止有理性,還有不理智的感性
評分能夠控製你選擇的不止有理性,還有不理智的感性
評分學會和選票(一般大眾心理)對話。
The Political Brain 2024 pdf epub mobi 電子書 下載