Strategic Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-28

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出版者:McGraw-Hill Higher Education

作者:David W. Cravens

出品人:

页数:752

译者:

出版时间:2008-4-1

价格:GBP 49.99

装帧:Paperback

isbn号码:9780071263351

丛书系列:

图书标签: Marketing

Strategic Marketing 2024 pdf epub mobi 电子书图书描述

"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Strategic Marketing 2024 pdf epub mobi 电子书

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