Cultures of Commodity Branding 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Cultures of Commodity Branding 2024 pdf epub mobi 电子书著者简介

Andrew Bevan is a lecturer at the Institute of Archaeology, University College London. He has active research interests in the social construction of value across widely ranging time periods and cultural contexts, with a particular focus on early societies in the Middle East and Mediterranean. He is author or Stone Vessels and Values in the Bronze Age Mediterranean (Cambridge, 2007).

David Wengrow is a lecturer at the Institute of Archaeology, University College London. He has active research interests in the social construction of value across widely ranging time periods and cultural contexts, with a particular focus on early societies in the Middle East and Mediterranean. Wengrow is the author of Prehistories of Commodity Branding in the journal Current Anthropology, from which the papers in this book were developed. He is also author of The Archaeology of Early Egypt: Social Transformations in North-East Africa (Cambridge, 2006).

Cultures of Commodity Branding 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-06-30

Cultures of Commodity Branding 2024 pdf epub mobi 电子书

喜欢 Cultures of Commodity Branding 电子书的读者还喜欢

Cultures of Commodity Branding 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Left Coast Press

作者:Andrew Bevan (ed.)

出品人:

页数:267

译者:

出版时间:2010-7-15

价格:USD 94.00

装帧:Hardcover

isbn号码:9781598745412

丛书系列:

图书标签: MaterialCulture

Cultures of Commodity Branding 2024 pdf epub mobi 电子书图书描述

Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.

Cultures of Commodity Branding 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!