Fashion Entrepreneurship Second Edition 2024 pdf epub mobi 电子书

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Fashion Entrepreneurship Second Edition 2024 pdf epub mobi 电子书著者简介

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored six textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship.

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发表于2024-12-29

Fashion Entrepreneurship Second Edition 2024 pdf epub mobi 电子书

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出版者:Fairchild Pubns

作者:Granger, Michele

出品人:

页数:448

译者:

出版时间:2011-9-11

价格:USD 69.99

装帧:Paperback

isbn号码:9781563672330

丛书系列:

图书标签: FashionRetail CLOTHING BUSINESS

Fashion Entrepreneurship Second Edition 2024 pdf epub mobi 电子书图书描述

The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business plan from helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and website planning, the role of technology, and global markets.

Fashion Entrepreneurship Second Edition 2024 pdf epub mobi 电子书

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