One of the biggest myths in fundraising is that it is hard to raise money in a down economy. Not true! The authors believe a down economy is frequently used as an excuse to suspend relationship building, which is the true source of all major gifts. This book shows you how to reverse this myth and grow your organisation during a time when all other organisations are demoralised and wringing their hands. America's recent war against terrorism will not harm non-profit fundraisers as much as it will help. Americans are now looking, more than ever, at how they can make a difference, how they can create positive change in the world. Frivolous spending is down, but meaningful contributions are up. When you employ the revolutionary methods outlined in the book, you will give people a way to make a difference. What is more you will do so in ways that won't cost your organisation one penny.