Consumer Behavior 2024 pdf epub mobi 电子书

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发表于2024-11-13

Consumer Behavior 2024 pdf epub mobi 电子书

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出版者:

作者:Hanna, Nessim/ Wozniak, Richard

出品人:

页数:632

译者:

出版时间:2001-4

价格:$ 100.94

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isbn号码:9780201471502

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Consumer Behavior 2024 pdf epub mobi 电子书图书描述

This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.

Consumer Behavior 2024 pdf epub mobi 电子书

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