Making Media Content

Making Media Content pdf epub mobi txt 电子书 下载 2025

出版者:Routledge
作者:Fortunato, John A.
出品人:
页数:224
译者:
出版时间:2005-4-19
价格:USD 105
装帧:Hardcover
isbn号码:9780805847482
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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

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